Nigeria’s largest telecom operator, MTN, has publicly apologised to customers following backlash over a sudden 200% increase in the price of its 15GB data bundle.
The new pricing requires subscribers to pay N6,000 for a 15GB weekly plan, a sharp jump from the previous N2,000. The unexpected hike sparked outrage on social media, with many users expressing their frustration on Wednesday.
In a message shared on Thursday, MTN acknowledged customers’ anger in a casual, conversational tone, admitting the abrupt price change was a misstep.
“To our 15G digital bundle lovers. You dey vex. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle.
“We could share several reasons, and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say na mistake.”
MTN further appealed to customers, urging them to move past the issue:
“In this love season, don’t stay angry with us. Please forgive and forget. You matter die and we will never stop showing you how much. Let’s continue our relationship. Thank you for your understanding.”
While MTN is the first to increase prices, Airtel and Globacom are expected to follow suit after the Nigerian Communications Commission approved a 50% tariff hike in January.
Meanwhile, the Nigeria Labour Congress has condemned the implementation of the tariff increase, calling for an immediate reversal.
