Global sportswear powerhouse PUMA has secured a major agreement with the Premier League, becoming the league’s Official Ball Supplier from the 2025/26 season.
This landmark partnership reinforces PUMA’s strategy to enhance its global presence and solidify its standing in elite football. Announced on Monday, the deal will see PUMA take over from Nike as the provider of match balls for every Premier League game.
According to an official statement on PUMA’s website and a multimedia press release on BusinessWire, the brand will also collaborate with the league on grassroots football initiatives, high-profile marketing campaigns, and major events like the Premier League Summer Series in the United States.
“The agreement with the Premier League, the most-watched football league in the world, is a significant milestone in PUMA’s brand elevation strategy,” said PUMA CEO Arne Freundt.
“With our ball at the heart of every match, we aim to create unforgettable moments for players and fans alike.”
Reaching over 900 million households across 189 countries, the Premier League provides PUMA with an unmatched platform for brand visibility and expansion. The deal further cements PUMA’s ambition to strengthen its influence in global football.
Additionally, the brand will build on its existing sponsorship of Manchester City and player endorsements with Premier League stars like Jack Grealish, Kai Havertz, and James Maddison.
Richard Masters, Chief Executive of the Premier League, welcomed the collaboration, highlighting PUMA’s commitment to football excellence.
“We are excited to welcome PUMA as the Official Ball Supplier of the Premier League,” Masters said. “Their global reach and dedication to quality align with our values, and we look forward to working together to inspire fans worldwide.”
With this high-profile deal, PUMA further establishes its presence in top-tier football, ensuring its brand takes centre stage in the world’s most-watched league.
