Legendary American rapper Snoop Dogg has officially joined Championship football club Swansea City as a co-owner.
The 53-year-old “Drop It Like It’s Hot” star had teased his involvement during the club’s shirt launch over the weekend—and now it’s confirmed. He joins Croatian football icon Luka Modric as one of the club’s high-profile investors.
Snoop shared his excitement, saying:
“Everyone knows I love football, but stepping into club ownership with Swansea City means a lot to me. The club’s story—and the city’s—really hit home. This is a proud, working-class community. An underdog that fights back—just like me.”
“I’m proud to be part of this journey. I’ll do everything I can to support the team, and I can’t wait to connect with all my YJBS.”
Real name Calvin Broadus, Snoop helped unveil Swansea’s new kit last weekend, sparking a wave of excitement on social media.
In an official statement, Swansea City said:
“We’re thrilled to welcome global rap icon and multi-platinum artist Snoop Dogg as our newest co-owner and investor. His arrival comes just months after Luka Modric joined the Swansea family.”
“Snoop is one of the most influential figures in music, with over 35 million albums sold worldwide and a career spanning more than three decades. Beyond music, he’s long been passionate about sports, especially football. He’s previously served as a brand ambassador for the FIFA video game series and has often been spotted repping football kits from around the globe.”
“Now, it’s not just about wearing the shirt—he’s part of the team. We hope his global reach and deep love for the game will help expand the Swansea City name and strengthen our commercial growth as we continue to push for success.”
