Sean “Diddy” Combs’ music catalog has experienced a rise in streams since his arrest and indictment.
According to industry data and analytics firm Luminate, the mogul’s music saw an average increase of 18.3% in on-demand streams during the week of his arrest compared to the previous week.
George Howard, a respected professor of music business management at Berklee College of Music, expressed that he isn’t surprised by the uptick.
He explained that the surge in streaming is similar to people searching for the artist on Google out of curiosity.
“Music just becomes another piece of information as people try to comprehend the atrocities,” Howard told The Associated Press. “It’s like, ‘What would someone whose brain works like that, allegedly, sound like?’”
Howard also noted that the “anonymization” of streaming could have contributed to the increases for both Combs and Kelly. “Imagine walking into a record store now and saying, ‘Yeah, I want to buy this Diddy CD,’” he remarked.
Combs faces federal charges of sex trafficking and racketeering. The indictment details allegations dating back to 2008, accusing him of abusing, threatening, and coercing women for years “to fulfill his sexual desires, protect his reputation, and conceal his conduct.”
He has pleaded not guilty to the charges.
Sean “Diddy” Combs’ music catalog has experienced a rise in streams since his arrest and indictment.
According to industry data and analytics firm Luminate, the mogul’s music saw an average increase of 18.3% in on-demand streams during the week of his arrest compared to the previous week.
George Howard, a respected professor of music business management at Berklee College of Music, expressed that he isn’t surprised by the uptick.
He explained that the surge in streaming is similar to people searching for the artist on Google out of curiosity.
“Music just becomes another piece of information as people try to comprehend the atrocities,” Howard told The Associated Press. “It’s like, ‘What would someone whose brain works like that, allegedly, sound like?’”
Howard also noted that the “anonymization” of streaming could have contributed to the increases for both Combs and Kelly. “Imagine walking into a record store now and saying, ‘Yeah, I want to buy this Diddy CD,’” he remarked.
Combs faces federal charges of sex trafficking and racketeering. The indictment details allegations dating back to 2008, accusing him of abusing, threatening, and coercing women for years “to fulfill his sexual desires, protect his reputation, and conceal his conduct.”
He has pleaded not guilty to the charges.
