Home » Jumia exits South Africa and Tunisia, shifts focus to Nigeria and other markets.

Jumia exits South Africa and Tunisia, shifts focus to Nigeria and other markets.

by Admin

Africa-focused e-commerce retailer Jumia Technologies plans to shut down its South African online fashion store, Zando, and end its operations in Tunisia by year-end. CEO Francis Dufay stated that this decision is part of a strategic shift towards more profitable markets like Nigeria.

To reach profitability, Jumia is adopting significant cost-cutting measures, including workforce reductions, exiting the grocery and food delivery sectors, and scaling back delivery services outside its core e-commerce focus…Continue Reading 


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