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The world’s first university program launched by influencers in Tampere, Finland

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Tampere University of Applied Sciences (TAMK) has announced the launch of a bachelor’s degree program under the brand Influencer Academy, which provides professional training to social media influencers and content producers.

The English program is scheduled to start in January 2022.

Approximately 20-25 ambitious and well-established international influencers are selected for the program, with the goal of attracting followers on various social media platforms and using them in corporate marketing and campaigns. According to YLE.. Students who complete the three-and-a-half-year program will earn a bachelor’s degree in business administration from International Business.

The commissioned degree program was organized by Edunation, an education export specialist headquartered in Tampere, which works with higher education institutions in Finland and Europe. Based on the pedagogical approach of TAMK Proakatemia, the program is built primarily on team coaching and learning.

Bespoke degrees are based on entrepreneurship, with each student establishing and running a company in Finland for the duration of the program. The purpose of the instruction is to equip students with the skills necessary to run a company.

“Students engage in business while studying. Learning points are accumulated through business activities. In that sense, students are under considerable pressure.” Carita Prokki, TAMK’s Continuing Education Officer told YLE on Thursday.

According to public broadcasters, the show will be the first in the world.

However, the price for the degree is almost 35,000 euros ” You are to pay for it.” Education is not becoming available to everyone. It costs EUR 9,800 per semester, bringing the total amount of the entire education to EUR 34,300. In addition, Edunation, the client, selects the eligible students, who are generally selected from outside the EU.


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